The $5.99 sandwich, which was released Wednesday, is covered in jalapeños including in a flavored cream cheese spread plus six slices of the pepper on top. It also features three slices of bacon, two cheeses (cheddar and pepper jack) and a toasted bun.
Wendy’s is also releasing a $6.79 fried chicken salad topped with a creamy jalapeño ranch dressing on a bed of romaine and spring mix lettuce.
“Consumers are looking for flavor, and unfortunately there’s boring and bland options out there from our competition,” Wendy’s Chief Marketing Officer Carl Loredo told CNN Business in an exclusive interview. “They are hyper-focused on flavor and it’s something they want and need right now.”
Wendy’s is aiming to differentiate itself from the competition with more flavorful options on traditional items, Loredo said, including with items like the Pretzel Bacon Pub hamburger, spicy chicken nuggets and spicy asiago chicken sandwich.
“If I’m honest, folks are trying to make news out of products that we’ve had out there and been doing best-in-class for some time,” he said of his competitors’ menu items.
A typical Popeyes restaurant now makes over $1.8 million in yearly sales — an increase from $1.4 million prior to the sandwich relaunch.