Monday, May 10, 2021
Protect Your Immune System Today!
Home U.S Reese's wants to give you a peanut butter glow up

Reese’s wants to give you a peanut butter glow up

The candy brand is teaming up with makeup company HipDot for a limited-edition collection that includes a eye shadow palettes in “milk chocolate” and “white chocolate” with six shades in each, as well as two lip balms and two makeup brushes.

The release is the latest addition to a list of food brands that are venturing into the beauty space. Peeps recently teamed up with HipDot for a bright collection of eye shadows and makeup sponges. And in March, Chipotle (CMG) teamed up with e.l.f. Cosmetics to launch an eyeshadow palette, “Make it Hot” lip gloss, a sponge set and a makeup bag.
Reese’s candy has satisfied millions of taste buds for so long, and when the opportunity came along to offer fans a new way to tap their other senses, it was too sweet of a deal to pass up,” Jeff Sellinger, CEO of HipDot Cosmetics, said of the partnership.

The limited-edition collection comes as the beauty industry recovers from getting slammed by the pandemic. Mask wearing and the work-from-home routine has pummeled cosmetics sales as consumers embrace a low-maintenance lifestyle. Makeup sales dropped 34% in 2020 compared to the prior year, according to market research firm NPD.

01 reeses makeup hipdot
But as more Americans get vaccinated and begin to return to work, companies like Sephora are taking note, pushing ahead to attract shoppers outside of struggling malls. And grocery delivery company Instacart recently added makeup to the list of goods that consumers can buy through its delivery platform.
The Reese’s makeup collection is now for sale on,, and Hershey’s Chocolate World locations.

CNN’s Parija Kavilanz contributed to this report.

Source link


Please enter your comment!
Please enter your name here

- Advertisment -

Most Popular

Medina Spirit’s Kentucky Derby win in doubt after failing postrace drug test

Speaking to reporters Sunday morning, Baffert denied that the horse had ever been treated with the drug, saying his team would conduct its...

Lewis Hamilton recovers to overtake Max Verstappen and win fifth straight Spanish Grand Prix

These two rivals have been battling for race wins in each of the four grands prix so far this season, but Hamilton's victory...

Canelo Alvarez stops Billy Joe Saunders in front of record 73,126 fans in Texas

The attendance figure set an all-time record for an indoor US boxing event -- breaking the previous record set in 1978 when Muhammad...

Bayern Munich wins ninth consecutive Bundesliga title

The German side secured its ninth consecutive Bundesliga title on Saturday, after second place RB Leipzig -- the only side still able to...

Recent Comments