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Home Motorsport RaceFans Round-up: EA keen to tap into F1's "unprecedented growth in fandom"

RaceFans Round-up: EA keen to tap into F1’s “unprecedented growth in fandom”

In the round-up: Video game giant Electronic Arts sees huge potential from its planned acquisition of Codemasters, producers of the official Formula 1 game.

What they say

EA’s acquisition is expected to be approved after Codemasters shareholders voted in favour of it.

Codemasters has published the official Formula 1 game for major platforms since 2010. EA, which owns the rights to other sports franchises, stated in their recent remarks to investors they are “incredibly excited to build a racing powerhouse with our proposed acquisition of Codemasters.”

“These are amazing teams that we know very well, and we are adding significantly to our racing portfolio to drive growth,” EA added. “F1 is one of the few truly global sports, and it is already seeing unprecedented growth in fandom, including in North America and Asia.

“We believe the combination of EA Sports and Codemasters can take the game franchise to an even greater level.”

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On this day in F1

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