In the round-up: Video game giant Electronic Arts sees huge potential from its planned acquisition of Codemasters, producers of the official Formula 1 game.
What they say
EA’s acquisition is expected to be approved after Codemasters shareholders voted in favour of it.
Codemasters has published the official Formula 1 game for major platforms since 2010. EA, which owns the rights to other sports franchises, stated in their recent remarks to investors they are “incredibly excited to build a racing powerhouse with our proposed acquisition of Codemasters.”
“These are amazing teams that we know very well, and we are adding significantly to our racing portfolio to drive growth,” EA added. “F1 is one of the few truly global sports, and it is already seeing unprecedented growth in fandom, including in North America and Asia.
“We believe the combination of EA Sports and Codemasters can take the game franchise to an even greater level.”
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Social media
Notable posts from Twitter, Instagram and more:
Are you looking to test a qualifying sprint race followed by a Grand Prix?
But you’re worried it might all go a bit ‘Australia 2016’?
Then why not try before you buy with F1 Esports, this Sunday from 6pm. pic.twitter.com/KnPEFoueW1
— Alex Jacques (@AlexJacquesF1) February 4, 2021
On this day in F1
- 65 years ago today Juan Manuel Fangio won the non-championship Buenos Aires Grand Prix, two weeks on from the season-opening race on a slightly different configuration of the same track
